Today’s digital age has put forth some important facts and statistics for businesses everywhere.
Fact #1: 80% of internet users own and use a smartphone today.
Fact #2: 1.2 billion people worldwide are accessing the web from mobile devices.
Fact #3: Google determined that 61% of users are unlikely to return to a mobile website they had trouble accessing or browsing through, with 40% of them visiting a competitor’s website instead.
Fact #4: 57% of users say they won’t recommend a business with a poorly-designed mobile website.
These facts attest to how exponential the mobile market growth has been with the recent years as technology becomes more portable, more accessible, and more mobile. Having an archaic website that is only optimized for desktop or laptop viewing in this age means that your business may be losing a large volume of valuable traffic. This is bound to hit and hurt your SEO efforts by a significant margin.
As the facts above tell us, a large percentage of users nowadays are highly critical of how they can access websites through their mobile phones. If a certain brand does not help them navigate through their website on a mobile browser, they will convert to the competitor’s website to find the satisfaction and ease that they were expecting in yours.
This is the new customer service rating factor – akin to having a cluttered or unattended brick and mortar shop, inability to interact properly with your business through your website deprives them of satisfaction and would thus be skeptical of referring you to their peers. If they still do after a transaction has been made, they will always warn potential customers of the unsatisfactory website you have, and this is bound to affect perception of potential consumers. In a world where word-of-mouth is still one of the major influencing factors for buyer behavior, dissatisfaction can be a major game-breaker.
A business website that runs efficiently on mobile devices makes it easier for your target market to look for your products and services, which creates more opportunities for your business. You are also able to give great services and information to your target market, deliver more information, and add to the overall customer experience of your target market.
Here are the other reasons why your business needs a mobile-friendly website now, as seen in this infographic by Harris Myers: